In both the Business-to-Business (B2B) and Business-to-Consumer (B2C) fields, the online business community is the 'Grand Central Station' and 'Main Street' all rolled into one.

Storm builds membership online business communities, often in partnership with major business organizations. Sophisticated technology and infrastructure is an important part of that equation, and Storm's online communities utilize unique in-house database software with features such as 'free-form text entry' for data and data searches, complex multilingual data entry and search, data entries as 'objects', and other feature sets. It also offers search access over WAP mobile phones and PDAs. 

Yet in spite of the use of Storm's proprietary solutions for the technical infrastructure, compatibility with major and common ASP server software remains (including MySQL), an important point if a client does not want to get locked into a 'proprietary' solution with all their eggs in one basket. Here, Storm's business service division has ensured not only technically elegant solutions, but solutions 'which work' from a business perspective.

However, no matter what the technological infrastructure, an online community will be a lonely place if it cannot show:

a.) a value proposition such as lower costs and higher sales for its members 
b.) solid traffic growth and 
c.) regular updates and good content 'to keep them coming back', along with new visitors.

To see an example of this underlying approach of Storm design and management, please visit the Global Enterprise Innovations and Commerce Center

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